![]() Consumer perception is a big part of branding. Pay attention to patterns and trends that stand out, especially in your industry. Does the design include white space? Broken lines or shapes?.Are the colors complementary? Contrasting? Monochromatic? Neutral?.How do the shapes interact? Are they adjacent? Stacked? Overlapping? Concentric?.How does the design use centered or off-center elements?.Is the design symmetrical? If not, what other elements create balance?.Are the lines sharp, round, or a combination of both?.Here are sample elements to keep in mind: Try to visually dissect your favorite picks, taking note of the form and placement of each shape. ![]() ![]() You can print out images, save them on a computer or create a web album on websites such as Pinterest. Look to logos from successful brands and designers for inspiration. Learning to spot attractive design elements can help you narrow down your style choices. Visuals draw your eyes to simple details that make a great logo jump off the page. Whatever the case, check out these design basics before you make your own logo. Maybe you’re working with a tight budget or already have a strong concept in mind. Yet, hiring a designer to handle the entire process isn’t always an option. Expert designers are so skilled at unifying shapes, colors, and layouts that their work looks effortless. The perfectly balanced logo designs you see every day are the product of obsessive tweaking. Great logos are deceptively simple so to the untrained eye, they seem easy to create.
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